Simplicity is a philosophy that can be applied to almost everything in life. First and foremost it is a cultural approach, a way of perceiving change, the belief that complex problems can also have simple solutions.
This is the perfect summary of MDF Italia’s philosophy. This corporate concept strikes a dynamic balance between the willingness to subtract and the need to add that minimum necessary for projects to be understood not only by an elite, but also from a knowledgeable and smart audience.
MDF Italia is a Milan-based design company manufacturing furniture. In 1992 Bruno Fattorini founded the company, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design. MDF Italia was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers.
Innovation, internationalization and identity are the main features of MDF Italia corporate culture. MDF Italia’s success is rooted in its ability to represent contemporary culture, sense and anticipate trends and respond to changes in taste as well as the modern requirements of home living. Over the years, the power of ideas and the stimulus of innovative design have succeeded in breaking the rigid definition of types and overcoming the limitations imposed by materials. From neutral aluminium to warm wood, from strong steel to versatile resins, from the integration with colors to the combination of soft and sharp shapes: regardless of the material used, materials are neither thought to be external nor limiting elements of a project, but rather part and parcel of the project, a potential to be investigated.